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Client: Contender Boats
Work: Creative Direction & Concepting (Video)
Year: 2024
Agency: TBA Outdoors
Contender Boats are known for their reputation as high-performance, semi-custom sportfishing boats built to handle offshore adventures. Founded by an avid fisherman, Contender prioritizes both fishing success and boat longevity.
The Concepting
Contender Boats was prepping for the launch of their 23Bay boat at the 2024 Miami Boat Show.
In order to tease this and build hype around the big unveiling, our team was tasked with teaser videos that would show the craftsmanship, the details, and even the “what the hell am I looking at?” part of the new boat for the days leading up to the boat show …
Without showing the ACTUAL boat.
The Execution
Video #1
Teaser video #1 went live across all social media, YouTube, and promotional channels one week before the 2024 Miami Boat Show.
Video #2
Teaser video #2 went live across all social media, YouTube, and promotional channels three days before the 2024 Miami Boat Show.
Video #3
Teaser video #3 went live across all social media, YouTube, and promotional channels one day before the 2024 Miami Boat Show.